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Data clustering

Spectral Intelligence utilises advanced statistical methods and machine learning to analyse and cluster your data to help you with:

  • Isolating customer segments in order to assist marketing ROI
  • Identifying potential fraudulent behaviour
  • Planning product releases
  • Streamlining business processes

 Advanced customer segmentation in order to isolate new segments and spend habits.  Analysis over data from 6 different websites for consumer goods showed distinct patterns within the customers no correlated by traditional means.  Customers were put into 3 bins depending on the cluster, and marketed to with different strategies resulting in increased spend for 2/3 groups.

Advanced customer segmentation in order to isolate new segments and spend habits.  Analysis over data from 6 different websites for consumer goods showed distinct patterns within the customers no correlated by traditional means.  Customers were put into 3 bins depending on the cluster, and marketed to with different strategies resulting in increased spend for 2/3 groups.

 

Almost any dataset has data that we can derive new insights from.  Whether it is optimising your workforce, enhancing customer experience or identifying new markets, we have experience and the technology to identify.

We have had interesting insights from seemingly unrelated datasets that have ended up in businesses making changes in key areas.  What are you missing?